Today we posted our agenda for TWTRCON NY: http://twtrcon.com/agenda/. As you’ll see, it’ll be another jam-packed event–it seems like there’s never enough time to fit everything we’d like to include.
We build the TWTRCON agenda with three goals in mind:
1. To showcase some of the best examples of organizations who are using Twitter and the real time web to delight their customers, drive revenues or transform their business. (more…)
Last July, The Daily Beast ran an interview with TWTRCON keynote speaker Martha Stewart, in which she described why she’s such a big fan of Twitter. The interview, which includes some controversial statements about why Martha prefers Twitter over Facebook — “I don’t have to ‘befriend’ and do all that other dippy stuff that they do on Facebook.” — was picked up by Mashable, Huffington Post and other media outlets (and the Omnimedia team later had to explain that Facebook really, really is a great partner for them, too).
Today we issued a press release announcing our big keynote for TWTRCON NY. Thank you to our marketing partner PR Newswire for helping us put this release out on the wire this morning! You can see it online here, and we are posting the full text below.
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Martha Stewart to Keynote at TWTRCON NY & DMA’s Digital Marketing Days on June 14
America’s Most Trusted Guide to Stylish Living will Discuss the Power of Social Media and Using Real-Time Web to Connect With Customers and Transform Business
NEW YORK, NY, March 24, 2010 — Modern Media and the Direct Marketing Association (DMA) today announced that Martha Stewart, Founder of Martha Stewart Living Omnimedia, will keynote the TWTRCON NY and Digital Marketing Days Conference & Expo joint session on June 14, 2010 at the Hilton New York. TWTRCON NY, the Twitter business conference, will be co-locating with DMA’s Digital Marketing Days Conference for a one-day conference featuring case studies and best practice examples from leading organizations using the real-time web to deliver bottom-line results.
Martha Stewart Living Omnimedia’s media offerings encompass award-winning magazines such as Martha Stewart Living and Martha Stewart Weddings; innovative websites, including marthastewart.com and The Martha Blog; Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157; and bestselling books like Martha Stewart’s Cooking School, Martha Stewart’s Homekeeping Handbook, and the new Everyday Food: Fresh Flavor Fast. The sixth season of the Emmy Award-winning daily, “how-to” series, The Martha Stewart Show, will premiere on Hallmark Channel in Fall 2010. Martha is active on Twitter where, under the name MarthaStewart, she has nearly two million followers.
“We are thrilled to welcome Martha Stewart to TWTRCON NY,” said Tonia Ries, founder and CEO of Modern Media, and host of the event. “TWTRCON attendees are leading the real-time revolution and this is a unique opportunity for the community to hear insights from a true media pioneer. Martha Stewart is using Twitter to connect with her customers in a personal way that’s also great for her business.”
“The Digital Marketing Days Conference is kicking off its first year with quite a bang,” said Rachael Feigenbaum, DMA group show director. “Martha Stewart has single-handedly changed the face of business and marketing, and having her deliver our first keynote address is a rare and special opportunity. Co-locating with TWTRCON is just another way DMA is bringing the best of digital and social media to our attendees.”
Additional confirmed TWTRCON NY speakers include JetBlue Sr. VP Marketing Marty St. George; Domino’s Pizza Franchise Operator Ramon De Leon; Comcast Director of Digital Care Frank Eliason; PepsiCo Manager of Digital Communications Josh Karpf; WholeEarth Interactive Art Director Marla Erwin; Foursquare CEO Dennis Crowley, Newell Rubbermaid’s VP of E-Business and Interactive Marketing Bert DuMars; Gowalla CEO Josh Williams; SimpleGeo CEO Matt Galligan; Google Product Manager Dylan Casey, and Associated Press Social Networks and Engagement Manager Lauren McCullough. They will be joined by social media experts Steve Rubel, Laura Fitton and Dave Berkowitz, among others.
TWTRCON NY is the third TWTRCON event. Registration information is available at http://twtrcon.com/register. Attendees registering by April 30 will save $150. Follow @TWTRCON http://twitter.com/twtrcon for the latest updates and visit us on Facebook and LinkedIn. For sponsorship information, contact Anne Weiskopf at anne@modernmediapartners.com.
TWTRCON NY is produced by Modern Media, which also publishes social media case studies and statistics at Social Media at Work (http://socialmediaatwork.com/).
About Modern Media
Modern Media (http://www.modernmediapartners.com/) is an agency at the intersection of live, digital and social media. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and re-focus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue.
About Direct Marketing Association (DMA) and Digital Marketing Days
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents companies from dozens of vertical industries in the US and 48 other nations, including nearly half of the Fortune 100 companies, as well as nonprofit organizations.
The Digital Marketing Days Conference and Expo (www.dmdays.com), being held June 14-16, 2010, at the Hilton, NY offers the best strategies to acquire and retain customers in the digital era. The conference includes 40 sessions that present tactics and approaches that marketers can apply to obtain a successful, multichannel strategy. For more information please contact Rachael Feigenbaum at rfeigenbaum@the-dma.org.
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Modern Media Contact: DMA Contact:
Stacy O’Connell Carmela M. Uzzi
VP Marketing Manager, Media Relations
415.480.4114 212.790.1422
Over the last few weeks, we’ve been getting some awesome speaker and content suggestions. They include people who are using Twitter in a wide variety of industries and company sizes; all of them are people I’d love to talk to & learn from. If you’ve made a speaker suggestion and haven’t heard back from us yet, it doesn’t mean that your idea hasn’t been heard–you may still get an invitation from us. And, there are ways that you can start to share your story with the TWTRCON community now.
We wanted to share with you a little more about our process for recruiting speakers, where we are in the process, and ask you to start sharing your story in a number of ways now. (more…)
TWTRCON has become known for its focus on Twitter business case studies and speakers who have blazed new ground in managing real-time marketing, customer service, communications, fund-raising and sales strategies for their organization.
At TWTRCON NY, we plan to feature participants who represent brands, government and non-profit organizations from across a variety of industries and company sizes, and we really look forward to learning about some of the latest business applications they’ve found for Twitter and other real-time web technologies.
In addition to the business case studies, we also plan to zero in and get a little more technical in a couple of areas that we think will impact business strategies in the near future: search and geo-location. (more…)
We launched TWTRCON, the Twitter for Business Conference, in San Francisco, the home of the tech community that built the real-time web. In DC, we talked about how the real-time revolution was transforming government, as well as business and non-profit organizations. 2010 is the year that Twitter will grow up and take its rightful place as an essential business tool, a tool that will, over time be embedded into many more business processes than we can now imagine.
We couldn’t think of a better place to have that conversation than New York, home of the global business community, and home to many of the world’s leading media organizations.
We are delighted that the Direct Marketing Association has offered to let us co-locate TWTRCON NY, which will be held June 14 at the Hilton New York, with their Digital Marketing Days event. The DMA, (more…)
Given the heady pace of change in today’s media industry, we thought it might be interesting to tap into the collective wisdom of our clients and friends to make some predictions about the future of media and marketing in 2010.
To participate — and to see how other friends of Modern Media and TWTRCON have answered our 5 questions — click here.
Our Warmest Wishes For a Prosperous (and Predictable) 2010!
As a conference, we have been experimenting with new ideas and approaches on many levels, especially when it comes to incorporating the real-time web into the conference experience itself. One of our favorite experimental initiatives around TWTRCON, however, has been our partnerships with our non-profit partners: Operation Smile at TWTRCON SF, and DonorsChoose.org at TWTRCON DC.
For the DC event, we wanted to use the conference as a platform to create awareness and raise funds for DonorsChoose.org–while at the same time providing a learning opportunity for us and our attendees about how to orchestrate successful Twitter campaigns.
Here’s how it worked: TWTRCON purchased 300 DonorsChoose.org GivingCards, in $5 denominations, and distributed one to every TWTRCON DC 09 attendee, inserting the cards into the back of the badges. (more…)
So you kinda had to be there.
But even if you weren’t, you may enjoy the drama and suspense unfolding in this series of TWTRCON DC 09 tweets, and the mysterious ending. Not to mention the fundamental lesson for all marketers: when all else fails, try the #cookiebribe.
It all started when we used the promise of Free Cookies as Reason Nr. 8 to attend TWTRCON.
Then the State Dept got involved …
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@blockrealestate: Hey my cookie has pistachios on top @pistachio
Summaries of the key points from each session, as captured by TWTRCON DC 09 attendee tweets on October 22. (With RTs and #twtrcon’s removed.)
Panel: New Rules for the Real-Time Business
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@QuickenChels: Yippee, love the online gratitude journal by @frankgruber – thankfulfor.com
@AmyDeMaria: Tweeting about what you’re thankful for is a great way to avoid depression, says @frankgruber
@brightmatrix: “Twitter has a place in the social media landscape that nothing else has” (@rohitbhargava)
