Agenda

Our agenda for TWTRCON NY is a work in progress, and changes will likely continue to happen up until the day of the event.  We love feedback, and we’re always thinking about the next event, too, so tweet us @TWTRCON and  let us know what you think!

7:30 am Registration & Breakfast
8:00 am Pre-Conference Keynote

Twitter for Business 101

Whether you’re new to Twitter or simply looking to sharpen your skills, this pre-conference is designed to establish a common level of understanding of the basics: How is micro-sharing different from blogging or other social networks? How can organizations use Twitter? How can we engage our audiences in real-time? What are the issues around employee use? What is Twitter business etiquette?

  • Laura Fitton, Founder, oneforty.com and Co-Author, Twitter for Dummies
8:50 am Networking Break
9:00 am Welcome and Overview
9:05 am Panel Discussion

The Bottom Line on Real-Time

How micro-blogging can drive bottom-line value for your business.

  • Ramon De Leon, Operating Partner, Domino’s Pizza Franchise Chicago
  • Bert DuMars, Vice President E-Business and Interactive Marketing, Newell Rubbermaid
  • Marla Erwin, Interactive Art Director, Whole Foods Market
  • Doug Ulman, President & CEO, LiveStrong.org

Moderator: Steve Rubel, Senior Vice President, Director of Insights, Edelman Digital
9:45 am Panel Discussion

Right Time, Right Place

Mapping location-based marketing strategies.

  • Dennis Crowley, Co-Founder, Foursquare
  • Matt Galligan, CEO, SimpleGeo
  • Brad Nelson, Product Manager, Online Strategy, Starbucks
  • Josh Williams, CEO, Gowalla

Moderator: Adam Ostrow, Editor in Chief, Mashable
10:25 am Real-Time Tools Mini Session

CoTweet

  • Jesse Engle, CEO, CoTweet
10:30 am Real-Time Tools Mini Session

StrongMail

  • Michele Doyle, Senior Director, Emerging Media, StrongMail Systems
10:35 am Networking Break
11:05 am Keynote Interview

Real-Time Marketing Revolution

Through her digital efforts and with nearly two million followers on Twitter, Martha Stewart is connecting with her customers in a personal way that’s also great for her business. Hear insights from a true media pioneer.

  • Martha Stewart, Founder, Martha Stewart Living Omnimedia

Moderator: David Pogue, Columnist, The New York Times
12:00 pm Lunch and Networking Break
1:00 pm Interview

When Twitter Trashes Your Brand
(and How to Trash Brands on Twitter)
1:15 pm Case Study

The Metrics on Dell’s Real-Time Strategy

  • Stefanie Nelson, Marketing, Dell Outlet
1:35 pm Case Study

Tax Help on Twitter?

TurboTax launched @TeamTurboTax this year to bring customers together with a team of more than 40 tax and tech experts on Twitter.

  • Chelsea Marti, PR & Social Media Manager, TurboTax
1:45 pm Panel Discussion

Customer Service is the New Marketing

The rewards and the perils of real-time response.

  • Frank Eliason, Director Digital Care, Comcast
  • Joshua Karpf, Manager, Digital Communications, Pepsico
  • Shawn McPike, AT&T
  • Stephanie Schierholz, Social Media Manager, NASA

Moderator: Phil Terry, CEO, Creative Good
2:25 pm Real-Time Tools Mini Session

Tap 11

  • Adam Zbar, CEO, Tap11
2:30 pm Real-Time Tools Mini Session

Attensity

  • Maria Ogneva, Director of Social Media,  Attensity
2:35 pm Networking Break
3:05 pm Panel Discussion

Real-Time Media Brands

The real-time web is changing how media brands create content and connect with their audiences. Technology, editorial, marketing and business executives from leading media brands will discuss their business strategies.

  • Paul Berry, CTO, Huffington Post
  • Eric Carvin, Social Networks and News Environment Editor, Associated Press
  • Cynthia Collins, Director of Digital Marketing, New York Times
  • Craig Engler, Senior Vice President and General Manager, Syfy Digital

Moderator: Rafat Ali, Publisher and Editor, paidContent.org
3:45 pm Real-Time Tools Mini Session

MyYearbook

  • Geoff Cook, CEO, myYearbook.com
3:50 pm Real-Time Tools Mini Session

TweetMixx

  • Chris McGill, CEO, Mixx
3:55 pm Panel Discussion

The Real-Time Toolbox: What’s Next?

What are the essential real-time business applications and tools—and what’s coming next from the real-time ecosystem?

  • Joshua Auerbach, Senior Vice President, betaworks
  • Ryan Bell, President, Gremlin
  • Dave Hendricks, LiveIntent
  • Melyssa Plunkett-Gomez, Vice President, Crimson Hexagon
  • Michele Dundas Macpherson, MediaFunnel

Moderator: Laura Fitton, Founder, oneforty.com
4:25 pm Interview

How Real-Time is Changing Search

How is social media changing the rules of search marketing?  And what are Google’s plans for real-time search?

  • Dylan Casey, Search Product Manager, Google

Moderator: David Berkowitz, Senior Director of Emerging Media & Innovation, 360i
4:45 pm Case Study

Real Time Information, Instant Decision-Making

How data processing and analytics are changing business models, from capital markets to eCommerce

  • Mark Palmer, CEO, StreamBase Systems
5:00 pm Open Mike
Three TWTRCON NY attendees get to present their ideas.  Which three? Attendees will vote among the entries onsite.
5:10 pm Keynote

Social Media, with Emphasis on the Social

Don’t let the buzzwords fool you: Using the skills you learned today as a tool to build your brand.

  • Marty St. George, Senior Vice President Marketing and Commercial Strategy, Jet Blue Airways
5:45 pm Cocktails and Networking Reception
7:00 pm TWTRCON / Dell  TweetUp at Ruby Foo’s Times Square – open to all TWTRCON NY attendees

Grab a free ticket here:  http://twtrcondell.eventbrite.com/
9:30 pm TWTRCON / MVMT RapUp, sponsored by Toyota

The Blue Owl / 196 Second Avenue